GP Incentives has worked on- and assisted with many car launches. One of the most fun projects was the introduction of the Mercedes C-class in the Valencia area, beginning of 2007. It was a new start for Mercedes, raising the bar with the main focus to become the #1 automotive quality brand in the world again. Valencia was booming with the ambition to become Spain’s #3 city, with huge projects like the City of Arts & Sciences (the big white buildings designed by Calatrava). In 2 months over 900 international journalists divided over 3 locations experienced the energy of both Valencia and Mercedes. Our job to pamper them, with raving reviews as a result.